Open Today Sales: 9 AM-8 PMOpen Today Service: 7 AM-6 PM
Four generations of one family, one way of doing business, and a Toyota store that Southwest Florida keeps coming back to.
Warren Germain opens his first dealership in Ohio.
The family opens its first Toyota dealership.
Fourth generation at the helm, four Toyota stores in the family, and a Naples campus on US-41.
It means the company answering for your purchase has a last name. Warren Germain opened his first dealership in Ohio in 1947 with a simple intention: put people in the right vehicle and treat them well enough that they come back. Seventy-plus years later, Germain Motor Company is still family-run, with the fourth generation leading and Steve Germain serving as President and CEO.
The family sold its first Toyota in 1968, decades before most of the market caught on, and Naples is now home to one of the four Toyota stores in the Germain family. Our sister dealerships Germain Honda, Germain BMW, and Germain Lexus serve this market too, which tells you something about how this community and this company get along.
Seventy-nine years is long enough for a company to become something else, and plenty of them have. What kept this one recognizable is that the ownership never sold: a fourth-generation family business answers to the next generation rather than to a buyer, so the store is built to still be here when the vehicle you buy this year comes back for its fourth service visit. That is also why the timeline below is short. There is not much to report when the answer to "who runs it" has been the same family since 1947.
The group's promise is on every wall: The Right Car. The Right Price. The Right Way. You can read what that looks like in practice on our why buy here page, in our reviews, and in the testimonials our customers keep writing.
Being family-owned is not a slogan here, it is an org chart. Germain Motor Company is not part of Morgan Auto Group and not part of AutoNation, so the decisions that affect your purchase are made by people whose last name is on the building. Where that matters most is after the sale, in how the service department handles a problem nobody planned for, and in whether the store is still returning your calls in year four.
Three stops explain how a dealership opened in Ohio the year after the war ended became the Toyota store on US-41.
One dealership in Ohio, opened on the idea that a customer treated well comes back. That is still the whole operating theory.
The family's first Toyota store opens, decades before most of the American market took the brand seriously. Four Germain Toyota stores carry the nameplate today, and Naples is one of them.
Steve Germain is President and CEO, fourth generation. In Naples that is one campus on US-41 with hours that assume you have a job.
The full new Toyota lineup plus a deep used and Certified inventory, every unit with a CARFAX report.
Our finance team works first-time buyers, credit builders, and lease returns alike, with SET rebate programs applied when you qualify.
Factory-trained technicians and genuine parts at the service center, with Saturday hours for real schedules.
Read the reviews and you will meet our advisors before you ever park. That reputation is the store's most protected asset.
Buying here comes with our ownership program on eligible vehicles, designed so the value of the purchase keeps showing up long after the paperwork. The current benefits depend on the vehicle, so ask the team to walk you through exactly what applies before you sign.
It pairs naturally with what Toyota already includes, like ToyotaCare factory-scheduled maintenance for 2 years or 25,000 miles on eligible new models, and with the trade tools that make your next move easier, starting at value your trade.
The rest of the ownership story is spread across the store rather than written on a brochure: the finance office that explains a contract instead of hurrying it, the Express Body Shop for the morning that goes wrong on Immokalee Road, and a Certified Pre-Owned aisle for buyers who would rather let the first owner pay the first year. If you are early in the process, buying online does most of this from a couch.
The questions people ask about who we are. For everything else, call (239) 319-2407 and a person will pick up. Better yet, come meet us; hours and directions make the visit easy, and the model showroom shows what is worth the trip.
Why Buy HereGermain Motor Company, a family business since Warren Germain opened his first dealership in Ohio in 1947. The fourth generation of the family leads the company today, with Steve Germain as President and CEO.
The family opened its first Toyota dealership in 1968 and has been matching drivers with Toyotas for more than five decades since. Naples is home to one of the four Toyota stores in the Germain family.
Yes. Germain Honda, Germain BMW, and Germain Lexus are our sister stores in the Naples market, all run under the same family standard.
It is our ownership program for eligible vehicles purchased here, built to keep the relationship going after the sale. Ask any team member for the current benefits that apply to the vehicle you are considering.
We are at 13315 Tamiami Trail N in North Naples, on US-41. Sales is open Monday to Friday 9 AM to 8 PM, Saturday 9 AM to 6 PM, and Sunday 11 AM to 5 PM, with service and parts open Monday to Friday 7 AM to 6 PM and Saturday 7 AM to 4 PM.
Yes, Germain Motor Company, which the Germain family has owned since 1947 and still runs in its fourth generation. We are not part of Morgan Auto Group and not part of AutoNation. Our sister stores in this market are Germain Honda, Germain BMW, and Germain Lexus.
One campus at 13315 Tamiami Trail N holds sales, service, parts, the Express Body Shop, and the rental center. A trade appraisal, a service visit, and a delivery all happen at the same address on US-41.
Naples, North Naples, East Naples, Golden Gate, Marco Island, Bonita Springs, Estero, and Ave Maria, with I-75 and US-41 doing most of the work. Drivers come from across the market for a service appointment or a delivery.
Naples, North Naples, East Naples, Golden Gate, Marco Island, Bonita Springs, Estero and Ave Maria all get served by the same crew on US-41. Several of them have been here longer than the building's current paint, and a few are still hiring their replacements.
Stop in for a test drive, a service visit, or just to put faces to the name on the sign.
Program benefits, eligibility, and inventory are subject to change; confirm current details with our team. ToyotaCare covers normal factory-scheduled maintenance for 2 years or 25,000 miles on eligible new vehicles. Germain Toyota of Naples, 13315 Tamiami Trail N, Naples, FL 34110.
